In June 2026, InTouch Rugby featured Sküma Water in an article titled “The Rise of Intentional Hydration”, exploring the growing role of hydration within modern wellness routines.
The piece highlights a broader shift in consumer behaviour, where water is no longer viewed as a simple necessity but as an active component of health optimisation, alongside areas such as sleep, nutrition, movement, and recovery. Within this evolution, Sküma is presented as a brand helping to redefine the way people think about hydration by combining advanced water purification with personalised nutrition.
The article emphasises Sküma’s vision of making hydration more intentional and tailored to individual needs. Through the MY™ Station, tap water is purified using reverse osmosis technology before being rebuilt with customised mineral profiles and functional boosters, allowing users to adapt their water according to their lifestyle, preferences, and wellness goals.
Particular attention is given to the concept of personalised hydration, whether for active individuals seeking to optimise performance and recovery, families looking to improve the quality of the water they drink, or health-conscious consumers seeking greater control over their daily routines. The article also highlights Sküma’s commitment to sustainability through a solution designed to reduce reliance on single-use bottled water.
The feature further showcases the broader Sküma ecosystem, including the MY™ Bases mineral blends and the Hydration Melisse™ electrolyte booster, designed to support fluid balance and everyday wellbeing through a combination of essential electrolytes and botanical ingredients.
This coverage in InTouch Rugby reinforces Sküma’s positioning at the intersection of hydration, performance, and wellness, while highlighting the brand’s ambition to establish hydration as a new pillar of personalised health.
