You might trust your tap water now... But what if it’s slowly harming your health?
In July 2025, several French towns were forced to shut off tap water - not because of drought, but because of toxic chemical contamination.
The culprit? A group of industrial chemicals called PFAS - and they’re already in your water too.
What Are PFAS - and Why Should You Care?
PFAS (per- and polyfluoroalkyl substances) are synthetic chemicals used in things like:
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Waterproof jackets
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Non-stick pans
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Food packaging
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Firefighting foams
They’re nicknamed “forever chemicals” because they don’t break down in nature—and worse, they accumulate in your body over time.
PFAS have been linked to:
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Hormonal disruption
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Infertility
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Certain cancers
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Liver and kidney damage
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Suppressed immune function
And according to the EU Health Alliance, 98% of Europeans (including the UK) may already have PFAS in their blood.
PFAS in the Water: A Growing Crisis
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12.5 million Europeans, including in the UK, live in areas with PFAS-contaminated water
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2300+ new locations are expected to breach PFAS safety limits by 2026
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3500 people in France lost access to clean tap water in July 2025 alone
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In July 2025, Le Monde and The Guardian reported a disturbing public health emergency in France:
Several villages in the Loire and Rhône regions were forced to shut off their tap water - not due to drought, but due to toxic PFAS contamination until further notice.
“In some villages, PFAS levels exceeded the French safety threshold by up to 15 times”
- Le Monde, July 18, 2025
Let that sink in: entire communities can no longer drink their tap water - because of chemicals that shouldn’t be there in the first place.
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The UK currently has no official PFAS safety threshold in place,
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The EU recently tightened its limit to 0.1µg/L per PFAS compound.
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The U.S. is going even further, proposing stricter limits due to long-term health risks.
Yet these regulations only cover about 48 compounds—there are thousands more that remain unregulated or undetected.
Take Control with Sküma
Sküma offers a solution. MY™ Station is a countertop 3 stage reverse osmosis water dispenser that:
Removes PFAS
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Our advanced Super-Filter was independently lab-tested to significantly reduce up to 99.9% of PFAS compounds, along with heavy metals, microplastics, and chlorine.
Sküma’s Approach: Our systems are engineered to remove a broad range of PFAS, with detailed, transparent data on removal efficiency. Average in tap water (sum of 20 PFAs) = 1.792µg/l, after Sküma <0.056µg/l.
We spiked tap water with 20 PFAS to determine the removal rates after filtration with the Sküma Super-Filter, reaching the quantifiable limit of PFAS after filtration.
Result certified by an independent French laboratory accredited by COFRAC.
Re-mineralises for Taste & Health
- Once purified, we infuse your water with clean electrolytes – tailored for gut health, performance, or immune support.
Zero Plastic Waste
- No more bottled water. No more guilt. Just purified hydration from your tap - your way.
Personalised Hydration
- You choose your preferred mineral profile that enhances hydration and makes your drink more water.
Why people are switching to Sküma:
“I never trusted my tap water and Sküma gave me peace of mind. Plus, I’ve never felt more hydrated during my workouts.” - Amelia R., Sküma Customer
“Clean, refreshing, and custom to me. I’m done with bottled water forever.” - James K., Runner & Health Coach
Special Offer for First-Time Customers
Get 10% Off your Sküma Starter Kit
Use code: NEWBIE10 at checkout
Includes: Sküma machine + minerals + reusable bottle
Only £399 for a lifetime of purified, personalised hydration
Want proof? Visit our Science page: Full transparency on everything we filter out and by how much.
