In June 2026, the French lifestyle platform Paris Friendly featured Sküma Water in an article highlighting the launch of the brand's new hydration booster range.
The article presents Sküma as a comprehensive solution for enhancing everyday water, combining purification, remineralisation, and functional nutrition. It outlines the brand's mission to purify tap water directly at the point of use, addressing growing concerns around PFAS, pesticides, heavy metals, and microplastics, while offering a more sustainable alternative to single-use plastic bottles.
Particular attention is given to the new MY™ Boosters, designed to enrich water with electrolytes and targeted micronutrients in a simple, easy-to-use format. The Hydration.Melisse™ Booster is highlighted for its blend of essential electrolytes and lemon balm, recognised for its calming and antioxidant properties, together with natural flavours, including a refreshing mojito-inspired option.
The article also emphasises the personalised philosophy behind the MY™ Booster range, which includes formulations developed to support specific needs such as energy, focus, recovery, and sleep. Created in collaboration with sports experts and nutritionists, these products are designed to adapt hydration to different moments of the day and individual wellness goals.
This feature in Paris Friendly reinforces Sküma's positioning as a brand that goes beyond water purification, offering a holistic approach to hydration that combines water quality, functional nutrition, and everyday wellbeing.
