In its Summer 2026 edition, ELLE explores the latest innovations transforming everyday hydration, highlighting the growing interest in solutions that go beyond simply drinking more water.
The feature looks at increasing public concern around drinking water quality, including the presence of PFAS, pesticide metabolites and other emerging contaminants. Against this backdrop, ELLE identifies reverse osmosis as one of the most comprehensive filtration technologies currently available for removing a broad range of unwanted substances.
The magazine highlights Sküma Water's purification system, explaining how its reverse osmosis technology produces highly purified water. The article also notes that while this process removes contaminants, it also removes naturally occurring minerals, which is why Sküma complements purification with its MY™ Bases mineral profiles. These blends allow users to tailor their water to their individual preferences, whether they are looking for a softer mineral profile, enhanced electrolyte content or alkaline water.
The feature also draws attention to Sküma's independently verified filtration performance, reporting that testing carried out by a COFRAC-accredited French laboratory demonstrated the removal of a wide range of contaminants, including PFAS, pesticides, heavy metals and pharmaceutical residues.
Being featured in ELLE, one of the world's leading fashion, beauty and lifestyle magazines, highlights the growing recognition of personalised hydration and reinforces Sküma Water's position as an innovator in next-generation water purification and hydration.
